American Family Insurance

Traveling to Madison, Wisconsin, we partnered with BBDO and Chute Gerdeman to create Dream Fearlessly, a live event for American Family Insurance. During the Super Bowl, an ad ran encouraging people to tweet their dreams with the #DreamFearlessly.

During the game, we set up a social media team and a group of chalkboard artists at AmFam's Dream Bank. The team collected tweets, and the artists in real-time illustrated the submitted dreams as individual chalk art panels. We photographed each panel and tweeted the illustrated dream back to the dreamer live. After the Super Bowl ended, we installed the completed chalk art overnight in the lobby of the AmFam headquarters as a surprise to the employees returning the following morning.