Goldman Sachs

Goldman Sachs 10,000 Small Businesses program is an investment to help entrepreneurs create jobs and economic opportunities by providing greater access to education, capital, and business support services. To highlight the program launching in the state of Iowa, we teamed up with Forsman&Bodenfors to create an open-air storefront inspired by small-town general stores for Iowa's State Fair. The plot was located strategically along the Grand Concourse across from the stage set for Democratic Presidential Candidates to address fairgoers.


The storefront acted as a rotating popup where a revolving roster of Iowa small business scholars was prominently featured. Along the outside of the store was a large interactive string map of Iowa where fairgoers could make connections between the different counties and the participating small businesses. Large infographic posters informed passersby about the 10KSB program and its impact on small business. Directly off to the side of the store featured a large # structure featuring the program's slogan and a photo opportunity for fairgoers and Presidential Candidates.