Jergens

The Jergens SelfTanU activation at Gregory Hall on the University of Texas campus in Austin offered students an immersive, hands-on experience with the brand’s Self-Tanning product line. Partnering with popular social media influencer Anna Sitar, the event drew a vibrant crowd eager to connect with the brand.

Students enjoyed personalized self-tanning consultations, received branded makeup bags filled with Jergens products, collected custom patches, and more. Anna Sitar—known for her beauty and lifestyle content—was the centerpiece of the event, sharing her favorite tips for achieving a natural, sun-kissed glow. Her presence sparked major excitement on campus and across social media, as fans lined up to meet her and share the moment online.

The activation also featured an Insta-worthy photo wall, where attendees could snap photos with Anna and capture content to amplify their experience. Altogether, SelfTanU successfully brought the Jergens brand to life through meaningful, memorable student engagement.