National Kidney Foundation

We teamed up with Berlin Cameron, Y&R, and the National Kidney Foundation to create the Heart Your Kidneys activation during SXSW in Austin, Texas. The activation was an awareness campaign that offered a tattoo parlor-inspired airstream, where visitors received temporary tattoos to educate visitors about the impact of kidney disease. The experience celebrates the idea that many organ donors and their recipients often commemorate the occasion by getting matching tattoos. The event also served as a hydration station for SXSW attendees. It included a graffiti wall where visitors could share personal messages around kidney health and awareness. The experience also included a microsite where people could learn more about kidney disease and donate to the National Kidney Foundation.