Volvo EX60

Shortly after the Zhejiang Geely Holding Group completed its acquisition of Volvo Cars in 2010, it entrusted creative director Juergen Bollmeyer to direct one of its initial brand campaigns: Designed Around You.

Juergen considered it a privilege. Naturally, he chose Volvo for one of his case studies, featuring captivating, product-accurate car-running footage.